Challenge
We aimed to validate the problem-solution fit hypothesis of our microlearning edtech mentorship startup. Our challenge was to determine if our solution effectively addressed the needs of inexperienced entrepreneurs seeking business and marketing education and expert assistance.
Approach
Through thorough research and analysis, we explored the target market, their pain points, and the challenges they faced. Our approach included business design, customer discovery, user research, market research, and prototyping. We aimed to gain valuable insights to fine-tune our solution and ensure its success.
Solution
We developed a one-on-one flash mentorship service tailored to inexperienced entrepreneurs. By conducting expert and customer interviews, we gained a deep understanding of their needs. We created targeted online campaigns and organized mini-events where entrepreneurs could have fast-paced sessions with experts.
Impact
Our solution had significant impact:
• Built a thriving community of customers and mentors within six months.
• Gained national recognition and generated business opportunities.
• Garnered media coverage and replicated our model across the country.
• Perceived as a Silicon Valley franchise due to its quality and impact.
• Adopted by renowned companies for corporate training and recruiting.
• Supported over 1,200 sessions in a 4-hour event.
Key Takeaways
I learned the importance of research, user-centric design, and targeted campaigns to achieve problem-solution fit. Our success highlighted the value of addressing specific user needs and building strong networks within the entrepreneurship community. We continue to leverage our unique approach and brand voice for future challenges and client collaborations.
My activities
• Business design
• Customer discovery
• User research
• Competitive analysis
• User Personas
• Experience journey mapping
• Prototyping
• User tests
• Visual design
• UX Design
